It is a new animated project for the
international TV market (media market).
The project is based on the funny and bright
cooking show, a sort of a cooking game. New Tasty Stories represent a
mixture of an easy recipe, national fairytale and traditional music.
Three friends (Tomato, Lemon and
Apple) are traveling all over the world and learning to cook traditional
dishes of each country they visit. At the same time, they are discovering
traditions, national music, fairytales and national holidays.
This project is boundless in terms of using it as
a brand, mobile platform, computer and educational game.
We are planning to produce an episode weekly. And
there will be several seasons devoted to various cuisines of the world.
Also we would be happy to cooperate in different spheres of business such
as broadcasting, distribution etc.
So, there is an episode with the
duration of 8 minutes. And the episodes are grouped in 26 blocks of the
serial story and recipes. Our product is in full HD, 8 minutes weekly
production. 52 episodes per year will represent one season dedicated to one
of the national cuisines. The first season takes place in Italy. The others
will be about France, India, China etc.
NEW TASTY STORIES STUDIO / Russia/ Moscow Skype: tastystories
"New Tasty Stories" - is the only entertaining
culinary TV-show in the world with educational and teaching elements, which
is made by the instrumentality of stop motion animation with the vegetable
heroes.
The main audience - are the kids in the age of 3
to 80 years old, indirect target group are families, housekeepers, elderly
age people.
"Tasty
stories" is one of the long-life TV-show in demand for kids. In a
period of 1997 to 2008 the TV-show ("Tasty Stories") was on 6 TV channels
in Russia, Ex-USSR countries, Canada, including the broadcast on the
biggest TV-channel on a post soviet area (Channel One Russia). During this
period the TV-show had a stable rating and audience love which are passed
on from one generation to another.
There are three
basic elements of the show:
International
cooking. The program is based on the recipes from different countries and
nationalities of the world. Planned episodes will delve into the culture and
traditions of peoples, which will finally enable children to explore a
giant culinary map of the world.
Entertainment.
Fairy stories with funny heroes made by frame-by-frame puppet animation.
Education /
training.
Insert the information about national and cultural characteristics of
countries in script, the recipes are described. Using a national music as a
sound tracks.
Contents,
structure, subjects.
During 7-8 minutes of animation through different
playing situations the subject, the scene and the heroes, who live in a
fairy world of a Culinary country, learn to have friendship, help each
other, quarrel and fall in love and basing on their simple fruit-and-vegetable
mistakes learn to communicate and meet with a great mass of different information and
practical advice. All this happens during the process of the most
important business of their life - cooking tasty dishes and participating in
the culinary. But through the culinary there are always national features,
traditions and the whole cultural and historical elements of the lives of
the people from
different countries.
Our
basic purpose - is the creation of the qualitative competitive
media-project of the international level, based on the international
kitchen and which is actively developed in the directions of commercial
activity pointed out above, it is potential, on a world scale.
In our vision the
process of collaboration can appear as follows:
Negotiations,
reaching partner understandings, determination of strategy and tactic
of the project's development.Production of new episodes taking into account the
regional national special features of purposeful audience and requirements
of channel.
Development of the commercial activity: advertising, product placement, licensing,
merchandise.
We are oriented to long-term and mutually
advantageous cooperation and are opened for considering of the possible
versions of partnership.
Competitive
advantages. Psychological features of perception.
The unique
author's style, incapable to copy, proved with more than 13-year old
history and needed international audience in each country of the broadcast.
- The
only one of it's kind, unique creative conception, vivid, unusual, but
understandable and interesting for young viewer.
- Juicy video
sequence,
causing appetite and desire of the audience to participate in the process
of cooking.
-
Absolute readability and ease of perception of cooking process.
The directions of
the project's commercial development:
-Constant
broadcasting on a partner TV-channel + home video, mobile & internet.
-Contracts
with advertisement customers and partners:
- Direct
broadcasting of advertising during the program (if there is an
opportunity for).
-
Product Placement (insertion of products of the companies which work in
food industry)
-
Creating of advertisement using program unique style
- Episodes
are created especially for the product (for example episode made on a
chocolate fabric, candies etc.)
-
Licensing. Selling the rights on using the names and visual images of the
program, advertisement carriers producing.
The
system of working
with advertisement customers and partners was implemented in Russia when
with the help of advertisement agency JWT it was realized advertising
campaign of Knorr, and other different international brands: Gallina
Blanca, Rollton, Broun, Vitek (the filial of Golder Electronics company).
"New
Tasty Stories" is the most original cyclical culinary TV project in the
world. Fruits and vegetables travel along the cuisines of different
countries, get into the fairy tales of different nations, transforming these
tales into cooking shows. No human being participates in this unique animated
project. "New Tasty Stories" – is a brilliant multi
–cultural cooking show with original preparation of dishes from all
over the world by habitants of Cooking country.The first season of culinary
adventures of products will take place in ancient Italy with famous Italian
cuisine masterpieces. During the travel along Venice, Verona, Rome and other
cities of Italy, the best Italian fairy tales will turn into bright cooking
shows that teach good and real art of cooking.
1 episode = 1 recipe / 8 minutes = 1 episode weekly
/ 52 episodes per year / 1 season = 1 country and a national cuisine and
culture.
